Marketing Specialist (Restaurant & Lifestyle)

PT Sumber Boga Indonesia is a leading player in the Indonesian food and beverage industry, with a portfolio of restaurants and lifestyle ventures that cater to diverse customer preferences. As a Marketing Specialist (Restaurant & Lifestyle), you will be at the forefront of developing and executing marketing strategies that enhance brand visibility and customer engagement. Based in Jakarta Selatan, this role offers a dynamic and rewarding environment to grow your career in the marketing field.

In this role, you will work closely with the marketing team to create compelling campaigns, manage social media platforms, and develop content that resonates with our target audience. You will also be responsible for analyzing market trends and consumer behavior to inform our strategic decisions. This is an excellent opportunity to leverage your skills and experience to drive the success of PT Sumber Boga Indonesia's restaurant and lifestyle initiatives.

📋 Tanggung Jawab Pekerjaan

• Develop and implement marketing strategies to promote PT Sumber Boga Indonesia's restaurant and lifestyle ventures.
• Manage and grow our social media presence, including platforms like Instagram, Facebook, and Twitter.
• Create and distribute engaging content, such as blog posts, videos, and infographics, to attract and retain customers.
• Conduct market research and analyze consumer data to identify trends and opportunities.
• Collaborate with the sales and customer service teams to ensure consistent messaging and branding.
• Monitor and report on the performance of marketing campaigns and initiatives.
• Stay up-to-date with industry trends and best practices in digital marketing.
• Participate in team meetings and brainstorming sessions to contribute to the overall marketing strategy.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 3 years of experience in marketing, preferably in the food and beverage industry.
• Proficient in using marketing tools and software, such as Google Analytics, Hootsuite, and Canva.
• Strong understanding of digital marketing channels, including SEO, SEM, and content marketing.
• Excellent written and verbal communication skills in both English and Indonesian.
• Ability to work independently and as part of a team in a fast-paced environment.
• Creative and innovative thinker with a passion for developing compelling marketing campaigns.
• Familiarity with CRM systems and customer relationship management is a plus.

🛠️ Keahlian

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